It all starts with a search. Google advertising is one of the most powerful platforms in digital marketing. It is an auction-based system that enables targeted advertisements to be served in Google results and on other Google properties.
The benefits of Google Advertising are overwhelming. Best known for being able to attract the right customers at the right time, Google Ads has the ability to target based on your potential customers’ current and previous activity.
There are four main steps when it comes to implementing your campaign:
OUR PPC APPROACH
1. RESEARCH AND PLANNING
In this first stage, your appointed account manager will speak with you to gain a better understanding of your customers and your business and therefore outline your objectives from this platform.
From here, we will begin conducting research into your target audience to see how we can reach them most effectively. We begin to establish keywords relevant to your business whilst also gaining a better understanding of any negative keywords as well. This allows us to create a campaign that is better targeted to your desired audience. With further research into your competitors and their approach to marketing, we put together a winning strategy that will allow us to find your desired customers and exhibit your adverts for your products or services
2. BUILD CAMPAIGN
Once all research and planning has been completed, we begin to set up your campaign. This process involves creating all the copy for your advertisements, building any landing pages and putting together custom-made text and imagery for display ads. Of course, during this process you are met constantly with updates and we will always provide a full break down before you give us the thumbs up.
3. MANAGEMENT, TESTING AND OPTIMISATION
As part of our management routine, your ads will be continuously tested and refined with the end goal of obviously having the best possible conversions. Part of the testing involves creating new ad copy to see what your audience responds best to and to keep your ads exciting and fresh. Similarly, we optimize or create entirely new landing pages and monitor your keywords to see how well they are performing or whether it’s necessary to add a selection of new ones. We provide monthly reports so you know exactly where you stand and where your ad budget is going maintaining a constant level of transparency.
WHAT WE CAN DO FOR YOU
Google Search
Google offers advertisements that appear in search results in Google.com. This type of advertising is an extremely effective way of driving relevant traffic to your website at the exact moment that people are searching for your product or service.
Google Display
By utilizing the Google Display Network which consists of millions of websites where advertisers can display their adverts to a range of audiences in multiple formats, businesses are able to target very precise customers either locally or across the globe
Google Shopping
Showing your products at the very top of Google’s search engine results allows retailers to insert themselves early on in the buyer’s journey for broad product keywords and drive conversions directly from the Search Engine Results Page.
YouTube Advertising
YouTube ads have the opportunity to appear across a platform that boasts 1.5 billion monthly users so it’s no surprise that advertisers are flocking to YouTube more often than not. The platform offers full creative freedom for your videos, real-time insights about views and increased ad exposure through social media sharing.